Owner, Creative Director
Stir Creative is boutique design agency in Minneapolis with a unique focus on branding, packaging and product development for educators, entrepreneurs and foodies.
I help businesses discover and leverage their unique difference through research, strategy, branding, packaging and marketing communications. Together, we discover how to delight customers, empower employees and engage with their community by:
• Learning the history of the organization, its products and services
• Discovering and sharing the story of their business journey
• Understanding immediate needs, current challenges,
and long-term goals
• Defining business mission, vision and value statements
• Getting to the heart of their unique customers
• Embracing and uplifting a diverse workplace culture
• Stirring audiences and giving back to your community
My branding work has appeared on train cars, silos, bus stops, music schools, at gala celebrations, and on store shelves all over the globe.
I have loved designing, developing and packaging educationally focused toys, games, puzzles and building kits with product development teams.
From caulk, dental adhesives, video games, to pizza, cereal, kombucha kits, spices, wine, and chocolate, package design is one of my favorite design challenges.
Packaging has many functions to balance. Protecting, delivering the product, and providing usage instructions are the most basic functions of packaging. To differentiate from all other similar products, we apply branding, messaging, marketing, artwork, we consider if and how to display the product, and the experience of opening the packaging.
I’ve worked with corporations, non-profits, entrepreneurs, product development teams and other organizations to help them stand out from crowded marketplaces by developing branding, packaging and communications that are aligned with their mission, vision and values. It's magic when all the elements of a brand are in sync!
"It has been wonderful working with Leslie on projects ranging from website design to brand creation. She listens deeply and can translate complicated design challenges into effective solutions. Her process is transparent and collaborative. Leslie has consistently delivered results that exceed my expectations." — Barb M. Plunkett
People are empowered when they have the knowledge and tools to
do a task, and branding is no different. Clients enjoy the creative process I take them through —from discovery, defining objectives, and design exploration, to refinement — not just because it reveals and expresses so much, but because at the end they have brands, packaging and products they are proud of.
IN THE COMMUNITY
• AIGA Member since 2002
• AIGA Diversity & Inclusion committee
• AIGA Portfolio 1-0n-1 annual reviewer
Let's connect, collaborate and create!
DESIGN TO CREATE A STIR
612-309-2735 • MINNEAPOLIS • SAN FRANCISCO
© 2018 STIR CREATIVE • ALL RIGHTS RESERVED